It’s a Direction Not a Destination

It’s a Direction Not a Destination

Derived from the sixteenth century, Thomas Moore book, Utopia, the word itself describes the perfect state or ideal society. A place where there is a goal to be reached and visions to be realised. We at Utopia Goods HQ have a fanciful ambition about creating a utopian design ideal informed by great Australian things, from fauna, flora and the landscape itself. Goods that pay homage to all things that are perfectly imperfect about Australiana. Goods that are quirky, unique, handspun, recylced, screenprinted or stuff that you can’t live without.

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